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Category: In the Media

Insights

US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

Expect botanicals paired with "true-to-fruit" flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Clean label, functional beverage solutions

Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.

Formulation considerations for developing probiotic-rich food and beverage products

Refrigerated drinks like yogurt and kombucha typically use live cultures, while non-refrigerated beverages often utilize spore forms for stability, explains Joe Farinella, VP of R&D at Imbibe.

Milking the Demand for Dairy Alternative Beverages

The dairy alternative market is booming, driven by health-conscious consumers and the rise of veganism. Sales have surged, with almond milk leading the pack, followed by soy and coconut milks.

What’s next for functional beverages

The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.

Formulating better-for-you attributes into beverages

Health and wellness beverages cater to diverse consumer needs, ranging from calorie reduction to functional nutrition.

Indulging One’s Chocolate Obsession

Chocolate remains a top favorite flavor, alongside vanilla, and is increasingly explored in nutritional and non-dairy beverages. Beverage-makers use both powder and liquid chocolate, making it either the primary flavor or part of multi-flavored products.

Effectively delivering probiotics in food and beverage applications

The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.