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Food and beverage trends to watch for in 2021

In 2021, the lasting impact of the COVID-19 pandemic will drive food and beverage trends. Health and wellness, safety, and value will be paramount. Consumers will prioritize physical and emotional well-being.

COVID-19 cuts into away-from-home beverage sales

Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

Beverage Packaging Trends at a Crossroads

The beverage industry is exploring paper bottles as a sustainable alternative. Imbibe warns that switching from cans to aseptic packaging (like paper bottles) can affect a drink’s taste, texture, and stability.

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