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Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according opt US beverage development company, Imbibe.

An increased focus on health and wellness is an obvious consumer trend, but how will that play out into the flavors consumers seek out? And with the on-trade likely to feel the impact of coronavirus restrictions for some time yet, will providing excitement at home continue to be key?

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Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
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flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
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Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
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