2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according opt US beverage development company, Imbibe.

An increased focus on health and wellness is an obvious consumer trend, but how will that play out into the flavors consumers seek out? And with the on-trade likely to feel the impact of coronavirus restrictions for some time yet, will providing excitement at home continue to be key?