Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

Posted: November 16, 2020
In: In the Media

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according opt US beverage development company, Imbibe.

An increased focus on health and wellness is an obvious consumer trend, but how will that play out into the flavors consumers seek out? And with the on-trade likely to feel the impact of coronavirus restrictions for some time yet, will providing excitement at home continue to be key?

2021 trends, beverage trends

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

Notice: Holiday Closure