Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

Posted: November 16, 2020
In: In the Media

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according opt US beverage development company, Imbibe.

An increased focus on health and wellness is an obvious consumer trend, but how will that play out into the flavors consumers seek out? And with the on-trade likely to feel the impact of coronavirus restrictions for some time yet, will providing excitement at home continue to be key?

2021 trends, beverage trends

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Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

Keep Reading:

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Why Relaxation Beverages Require a Different Flavor Strategy

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