Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage Packaging Trends at a Crossroads

“Paper or plastic?” This is no longer a question only asked by supermarket cashiers. Consumers of beverages from The Coca-Cola Co., Atlanta, may soon offer the same option, as the company is working to create a bottle made 100% of paper…

“Brands who are transitioning from cans to aseptic packaging should be aware of how the change can affect their overall product,” said Scott Maxey, director of commercialization and engineering, Imbibe, Niles, Ill. “They will typically find product stability, texture and flavors will change from the different process steps.”

Read the full article in Food Business News.

Keep Reading:

Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments — in the first sip of a functional beverage — turns out to be one of...
READ MORE

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
READ MORE

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.