Imbibe Releases 2021 Beverage Trend Predictions
Imbibe forecasts 2021 drinks will be about health, comfort, and value due to COVID. Expect immune-boosting ingredients, plant-based choices, and familiar flavors for at-home treats. Look for growth in cocktail kits and global flavors to replace travel.
#Trendspotting: Mood Boosting Beverages
Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.
Crafting a better brew
Coffee and tea offer a wide variety of choices for taste and health. They boast caffeine, antioxidants, and other potential benefits like better digestion and relaxation.
Beverages that boost spirits
Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants.”
Trending ingredients and health benefits in functional ready-to-drink beverages
Functional RTD beverages are booming as consumers seek healthy, convenient drinks that boost immunity. This trend is driven by increased health awareness and a desire for on-the-go wellness. Popular ingredients include antioxidants, vitamins, elderberry, and adaptogens.
Natural color and flavor reformulation
Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.
#Trendspotting: The Immunity Opportunity
Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.
TikTok-Inspired Innovation
TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade “cereal” (made from pastries), and copycat recipes (like homemade McDonald’s nuggets).
#Trendspotting: Not Your Average (Cup Of) Joe
Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.
Sweetness with Less Sugar and Calories
The US beverage market is expected to grow to over $170 billion by 2024 with natural sweeteners being a key factor. This is because consumers are demanding beverages that taste good but are also good for them.
