The Trend: Global-Inspired
The Flavor: Lychee
With its vibrant, sweet taste, Lychee may be a good entry point for consumers interested in expanding their palates with exciting international flavors. For some, their first introduction to Lychee was at a swanky cocktail bar in a signature martini, while others may have unwittingly tasted it in a sweet sauce in Asian cuisine. Though not native, it is grown in tropical climates of the US and is available in RTDs and snacks for the more adventurous consumer. This year, wildwonder introduced Raspberry Lychee Prebiotic + Probiotic Sparkling Drink, Sokē released Lychee Premium Sake Soda, and Dunkin’ Donuts launched SPARKD’ Energy Peach Sunshine fizzy drink with Lychee flavor. Nestlé Indonesia introduced NESCAFE Iced Black Lychee Coffee, and in Japan, McDonald’s released Lychee milk shake. In 2023, Oreo launched limited edition Lychee Orange cookies in celebration of Chinese New Year. Over the last year, Lychee has grown in social conversations by over 13.8%1 and was one of the fastest-growing flavors in both water and cold beverage and dairy and hot beverages categories.2
Tasting notes from our Flavorists: floral and citrus aroma, bright and tangy flavor, reminiscent of sweet lychee nectar
Lychee-inspired market products:
Lychee Martini Non-Alcoholic Cocktail, Raspberry Lychee Prebiotic + Probiotic Sparkling Drink, Lychee Liqueur, Lychee Premium Sake Soda, Lychee 3D Gummy
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Watermelon |  Pear |  Grapefruit |
The Trend: Nostalgia
The Flavor: Strawberry Kiwi
Depending on a consumer’s generation, Strawberry Kiwi may bring refreshingly sweet thoughts of Gatorade, Snapple, or Capri-Sun beverages on a hot sunny day. Search volume for Strawberry Kiwi has increased by 31% over the last five years.3 This delicious combination is seen in water, energy, hydration, and protein drinks in addition to supplements, yogurt, and gummies. Last year, Strawberry Kiwi was among the fastest-growing flavors in the water and cold beverage category and over the past three years, it’s been the fastest-growing in the dairy and hot beverage category.2 This year, Ghost® released Kiwi Strawberry Hydration Drink and Kiwi Strawberry Burn Supplement Powder. In 2023, Monster Reserve launched Kiwi Strawberry energy drink, Bloom introduced Strawberry Kiwi Greens & Superfoods supplement powder, Proper Wild released Strawberry Kiwi Energy Shots, and Muscle Nation launched Kiwi Strawberry Protein Water.
Tasting notes from our Flavorists: peak-ripe Strawberry and Kiwi aroma, juicy balance of sweet and tart flavor
Strawberry Kiwi-inspired market products:
Kiwi Strawberry Hydration Packets, Lemonade Strawberry Kiwi Drink, Strawberry Kiwi Energy Drink, Kiwi Strawberry Hydration Drink, Bloom Strawberry Kiwi Supplement Powder
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Lime |  Banana |  Peach |
- Tastewise, 2024.
- Kerry Taste Charts, 2024.
- Google Search Trends, 2024.
