Active consumers want hyper-personalized products that will improve energy and performance and help them achieve their ideal body composition. A growing number of sports beverage products include [...]

The health and wellness movement has propelled consumption of products once geared toward hardcore athletes and bodybuilders into the mainstream. Beverages such as protein shakes and waters, [...]

The functional-beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive [...]

Sports nutrition products are no longer limited to stores focused on health, diet and weight management. Consumers are likley to find energy drinks, electrolyte replenishers, protein products and [...]

Beets frequently appear in sports nutrition products because they’re naturally high in nitrates, which oxygenates the blood and promotes muscle recovery, says Ilana Orlofsky, marketing manager at [...]

Consumer Preferences From mass market grocery stores to convenience stores and local mom-and-pop shops, functional food and beverage products are readily available, as consumer interest and [...]