For beverages, the form of the probiotic strain is dependent on the finished product type and distribution channel. For example, live and active cultures are generally used in refrigerated [...]

The probiotics category continues to evolve as consumer interest in the microbiome and overall gut health fuels demand. As a result, researchers are discovering health benefits of probiotic [...]

Many factors can impact a person’s gut health, including genetics, medications and diet. As more consumers increasingly become aware of the effects of what they put into their body, they are [...]

Plant-based milks and floral flavors look to set grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a [...]

According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, [...]