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Tag: flavor

Insights

Trend Walk Preview: Get a Taste of Beverage Trends on an Imbibe Tour around Chicago

Chicago's beverage scene offers diverse experiences. Pickwick Coffee Roasters in West Town supports local communities, serving unique drinks like vanilla bourbon latte. The Wormhole Coffee in West Town/Wicker Park offers seasonal creations like Cool But Rude.

Function: Immunity

Consumer demand for functional beverages is surging. Mintel reports 70%-82% of consumers seek added health benefits in bottled water, coffee, and teas.

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

2017: Already a big year for expanding our team! Meet the newest Imbibers

Imbibe New Hire Introductions

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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