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Tag: flavor

Insights

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

2017: Meet the newest Imbibers

Imbibe New Hire Introductions

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

Food and beverage trends for 2017: hyper-focused

In 2017, food and beverage trends will focus on specific spices like turmeric and adaptogenic herbs. Global cuisines like Filipino and Korean will gain prominence, while vegetables take center stage in innovative forms.

7 trends in smoothies right now

Smoothie trends diversify options: Smoothie Bowls by Vitality Bowls, Meal Replacement at Planet Smoothie, Coffee Smoothies from Smoothie King, Customizable Health at Tropical Smoothie, Happy Hour blends, and Transparent brands like Dr. Smoothie.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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