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Insights

Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.

Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.

IMBIBE RELEASES 2018 INGREDIENT TREND PREDICTIONS

Imbibe, a beverage development company, predicts these trendy ingredients for 2018 drinks: functional botanicals for stress relief and inflammation (like lavender and curcumin), and adaptogenic mushrooms (like chaga) for immune system support.

#Trendspotting December: Brain Boosting and Body Enhancing Ingredients to Watch in 2018

Video: Brain Boosting and Body Enhancing Ingredients to Watch in 2018, Expect ingredients like lavender for stress relief, curcumin for inflammation, adaptogens for stress management, and MCT oil and nootropics for brain function.

IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS

Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.

#Trendspotting: Plant-based

Video: Plant-Based, Packaged Facts forecasts the dairy and dairy alternative beverage market to hit $28 billion by 2021, with plant-based alternatives making up 40%. New nut-based milks and other plant-based options like oat and hemp milk are trending.

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.

IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.

Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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