Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: beverage trends

Insights

matcha latte

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.
READ MORE

Key Considerations for Using Ginger in Your Product

Ginger's hot! This spicy ingredient is livening up beverages from coffee to juice, thanks to its taste and health benefits. Expect ginger in mainstream drinks and surprising new options like veggie blends.
READ MORE

Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

A beverage industry conference will explore disruptive trends and ingredients in water, coffee, and tea. The session aims to address the rapidly changing flavor landscape.
READ MORE
honest tea tulsi

Relax. Consider Adaptogens in Your Next Beverage Project

Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.
READ MORE

Imbibe Is Exhibiting At New York Section IFT Supplier’s Night

Join us at the NYIFT Supplier's Day Expo on May 8, 2018, at the Meadowlands Expo Center in Secaucus, NJ. Experience the SweetSense™ buzz and taste our proprietary sweetness enhancer in action.
READ MORE

IMBIBE RELEASES SECOND PROPRIETARY INGREDIENT THAT MASKS OFF-NOTES

Imbibe launches NonSense™, a natural flavor solution that masks unpleasant tastes in healthy beverages. NonSense™ is organic compliant, non-GMO, and integrates well with Imbibe's other flavor-enhancing technologies.
READ MORE

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.
READ MORE

Beverages go hyper-customized: What claims are floating to the top?

Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.
READ MORE

Beauty Enhancement: The In Vogue Function

The beauty industry is booming, with a new trend of "beauty from within" gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.
READ MORE