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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe and BrandHive to Co-Present on Beverage Packaging Strategies at IFT 2016

Andy Dratt, EVP at Imbibe, and Jeff Hilton, CMO at Brandhive, will present "Quenching the Marketplace Thirst for Innovative Packaging" at IFT16 in Chicago on July 19th.
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Functional Ingredients

Functional Ingredients

Chart: Functional Ingredients
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10 Tips for Developing Beverages With Protein

To craft an ideal protein beverage: Understand production capabilities. Stabilize protein effectively. Validate stability when changing sources. Allow post-thermal mellowing. Assess aged samples before changes. Pilot-test formula adjustments.
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Top influencers on the consumer experience in foodservice

In 2015, US foodservice spending surpassed grocery spending for the first time, driven by demand for value, functionality, and variety. Key influencers include health consciousness, hyper-customization, and storytelling, shaping consumer dining experiences.
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ghost pepper chips

7 of the hottest trends in snacking right now

The snack market sees a surge in innovative products. Ancient grains feature in bars like Earnest Eats. Jerky gains popularity with unique flavors such as spicy coffee.
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Beverages combining prebiotics, probiotics

Consumers now expect beverages to offer functional benefits like antioxidants, probiotics, and electrolytes. With a rising interest in digestive health, products combining gut-friendly ingredients are gaining traction.
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