Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Marketing Clean Label Products is a Focal Point at the Q1 Productions Chicago Conference This November

At the “Leveraging Consumer Health Demands in Food & Beverage Marketing Conference” on November 3rd, Laura (Klibanow) Dembitzer will discuss clean label marketing and join a panel on FDA nutrition label changes.

Tips for Successful Product Development

Functional food and beverage innovation dominates today's market, with sales projected to reach US$279 billion by 2021, marking over 60% growth from 2014.

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016.

Clean Label Will Be the Focus of SupplySide West 2016

Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.

Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar

Imbibe announces Ilana Orlofsky's presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.