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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Clean Label Will Be the Focus of SupplySide West 2016

Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.

Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar

Imbibe announces Ilana Orlofsky's presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.

Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.

Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West

Don't miss Imbibe's Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.

#TrendSpotting: Chicago Edition

We explored Chicago's Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe's botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy's savory juice.