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Thought-Leading Product Innovation and Ingredient Innovation
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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
All
Superfruits & Functional Benefit Beverages
Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn't contain the real fruit.
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Food Technologists Focus on Kombucha
IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT's.
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Improve product launch with Imbibe’s new Technical Services Team
Imbibe launches a new Technical Services Team to tackle new beverage development challenges. This team will handle everything from finding new ingredients to ensuring regulatory compliance, all while working closely with product developers to streamline the process.
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Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging
Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging.
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New Delivery System for Protein Packed Beverages
Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It's lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey's strong flavor.
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Decadent Dessert All Day Long
A notable trend in beverages is the infusion of dessert flavors, seen in coffee blends like bananas foster and frappuccino varieties. This trend extends beyond typical dessert times, with brands incorporating these flavors into unexpected products.
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