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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Superfruits & Functional Benefit Beverages

Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn't contain the real fruit.
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Kombucha

Food Technologists Focus on Kombucha

IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT's.
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Director of Quality

Improve product launch with Imbibe’s new Technical Services Team

Imbibe launches a new Technical Services Team to tackle new beverage development challenges. This team will handle everything from finding new ingredients to ensuring regulatory compliance, all while working closely with product developers to streamline the process.
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Andy Dratt at 2015 Best of Food and Beverage Packaging

Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging

Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging.
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New Delivery System for Protein Packed Beverages

Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It's lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey's strong flavor.
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Decadent Dessert All Day Long

A notable trend in beverages is the infusion of dessert flavors, seen in coffee blends like bananas foster and frappuccino varieties. This trend extends beyond typical dessert times, with brands incorporating these flavors into unexpected products.
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