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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.

Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.

Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West

Don't miss Imbibe's Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.

#TrendSpotting: Chicago Edition

We explored Chicago's Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe's botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy's savory juice.

Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event

Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.