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Thought-Leading Product Innovation and Ingredient Innovation

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Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.
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What Manager of Flavor Innovation, Aparna Oak, is looking for at the World Beverage Innovation Awards 2016

Entrants in the 2016 World Beverage Innovation Awards should focus on health benefits and minimal processing, appealing to consumer values. Innovative flavor pairings and taste modulation technology enhance accessibility and mouthfeel.
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transparency simplicity beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
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Imbibe and Kendall College Co-Host Cocktail Innovation Event: Blending Art & Science

Imbibe and Kendall College will co-host “Blending Art and Science,” exploring cocktail innovation from culinary and scientific perspectives. Chef Elaine Sikorski will discuss flavor design, while Imbibe scientists delve into food science and flavor chemistry.
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World Beverage Innovation

World Beverage Innovation Awards 2016: what the judges are looking for – part one

There are six weeks left to enter the World Beverage Innovation Awards 2016, which will be presented at a special ceremony as part of BrauBeviale in November.
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What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is surging, with their presence in functional beverages on the rise. However, this delivery system poses challenges.
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