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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:
nondairy mainstream

Dairy Alternatives Market worth $19.5 Billion by 2020 – Non-Dairy is Mainstream

Vegans and vegetarians are driving the demand for dairy-free and meat-free options. Brands are responding with plant-based ingredients, fueling a 3.5% growth in the food and beverage market, outpacing the industry average. Chart: Non-Dairy is going mainstream.
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trendspotting smoothies

7 trends in smoothies right now

Smoothie trends diversify options: Smoothie Bowls by Vitality Bowls, Meal Replacement at Planet Smoothie, Coffee Smoothies from Smoothie King, Customizable Health at Tropical Smoothie, Happy Hour blends, and Transparent brands like Dr. Smoothie.
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High Protein Coffee Coincides with Functional Beverage Trend

High Brew Coffee introduces a protein-rich cappuccino, catering to consumers seeking functional beverages. With 12 grams of protein and 3 grams of fiber, it aligns with the trend of drinks offering health benefits.
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forks and fruits

Hottest Food Movements Influencing New Product Launches

Social media and web forums are shaping food trends and movements, influencing consumer behavior. Veganism, driven by social responsibility and environmental concerns, has seen significant growth, with products like plant-based dairy alternatives gaining popularity.
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imbibe flavor wheel

Unlock the Power of Flavor with Imbibe: Elevate Your Beverage Formulations With A Flavor Wheel

This is one representation of the vocabulary that our flavor chemists and product developers have when working on beverage formulations, beverage flavors and beverage development. Chart: Flavor Description Wheel
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Imbibe releases seven trends in coffee

As fall arrives, hot beverages like coffee gain popularity. Portland tops WalletHub's Best Cities for Coffee Lovers list, with abundant coffee shops and manufacturers. Nescafé's International Coffee Day initiative distributed plantlets for uploaded videos.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.