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Drink Up

In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.

7 of the hottest food and beverage trends happening now

Probiotics are expanding beyond yogurt into chocolate and sugar products. Sprouted grains offer health benefits, while turmeric appears in various beverages and snacks. Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha.

Growth of functional beverages increases use of cognitive health ingredients

When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein's brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.

Helping Brand Owners Go Organic

Imbibe offers organic flavors and ingredients to help beverage companies capitalize on the growing organic market. Organic certification allows them to clearly differentiate their products and meet consumer demand for natural, better-for-you options.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.

What Type of Coffee Should I Try?

Flow Chart about Coffee Choices

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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