4 ways to innovate like a startup — and succeed

Posted: April 28, 2016
In: In the Media

Disruption, innovation, creativity go hand-in-hand with food and beverage startups. Disruptive products and product categories have shaken major manufacturers’ hold on the industry and startups are capturing a larger market share.

But major manufacturers can capitalize on advantages like capital and robust distribution while mimicking the characteristics of startups that drive innovative tendencies — and ensure further growth.

Latin-inspired beverages

The boom in Latin-inspired beverage flavors is undeniable. We talked to industry experts who reveal the specific cultural and taste elements driving the popularity of flavors like tamarind, hibiscus (jamaica), and chili-lime.

Flavor Drop: Cranberry & Pumpkin Chai

Cranberry provides seasonal nostalgia, but the future of beverages lies in familiar yet unexplored flavors. Discover why Pumpkin Chai is the key emerging trend for 2026, perfectly aligning comforting spices, clean labels, and functional benefits.

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.

4 ways to innovate like a startup — and succeed

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Latin-inspired beverages

Flavor Drop: Cranberry & Pumpkin Chai

Matcha Might: Could the trendy tea challenge coffee?

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