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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Nostalgia and Whimsy

A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO's Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.

Segmenting the Protein Beverage Market: The 5 Key Categories to Know About

Protein is a hot trend in food and drinks, driven by health benefits and busy lifestyles. Consumers want convenient protein options for satiety and muscle health.

Herbs & Spices

Drinks and snacks are getting a flavor makeover! Spices like ginger, turmeric, and chipotle are showing up in sodas, juices, and even chocolate. This trend goes beyond drinks, with snacks incorporating herbs like basil and spices like chipotle.

The Industry’s Going Nuts for Nuts

A new flavor trend focuses on highlighting the natural flavor and texture of nuts. Ben & Jerry’s Uncanny Cashew and Starbucks Toffee Nut Frappuccino showcase nuts as the main feature.

Flavors of Defined Provenance

Consumers demand authenticity and transparency, driving the "flavors of defined provenance" trend. Brands like Stash and Starbucks highlight product origins, such as Moroccan Mint and single-origin coffees, to build trust.

Imbibe Opens World-Class Beverage Innovation Center

Imbibe opened a massive new facility with the biggest beverage pilot plant in North America. This allows them to develop ready-made drinks faster for clients, ensuring a perfect match from approval to store shelves.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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