Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage brands look to capitalize on expanding definition of water

Photo Credit: Steven Depolo, Flickr
Photo Credit: Steven Depolo, Flickr

The functional and flavored water segment has been growing for nearly a decade and is expected to grow 11.5% through 2019. There aren’t strict regulations in the bottled water section of the Code of Federal Regulations, so there is room for a lot of opportunity and innovation in the enhanced bottled water segment. Keeping an expanded definition of water in mind, I’d like to highlight several categories, including products that most closely resemble water and some that use a looser definition.

Read more on SmartBlog

Keep Reading:

Functional Energy Beverages Show No Signs of Slowing in 2025

The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.
READ MORE

Flavor Drop for Luck: Irish Cream & Marshmallow Cereal

Irish Cream and Marshmallow Cereal: Timeless flavors for St. Patrick's Day and beyond.
READ MORE
chocolate

Navigating the Cocoa Crisis: Alternative Solutions

Are you feeling the cocoa crisis? Imbibe's technical team and flavor chemists can help.
READ MORE