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Technical Tips on Product Development Part 2

flavor extractionInsights from Our Team of Beverage Experts

  • Adding antioxidants at the correct level into Citrus flavors will extend the shelf life of a flavor.

  • Common Natural Antioxidants for citrus flavors are: Vitamin E, Mixed Tocopherols, and Rosemary Extract (contains Rosmarinic acid).

  • When developing, remember that flavor, texture, color, and sweetness are all likely to change after processing.

  • Be sure to blend hydrocolloids with bulk powders such as sugar to ensure proper hydration.

  • When formulating, be sure to use ingredients from transparent, trusted suppliers.

  • When developing a protein beverage, wait to make formulation/processing changes until ensuring that samples have properly aged.”

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Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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