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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Trendspotting CBD

CBD is becoming more popular in foodservice, showing up in coffee, cocktails, and even some food options. It's also being added to beverages like water, tea, coffee, juices, and sodas. Even candies and snacks are getting the CBD treatment.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.

SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.

Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.

Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Pumpkin spice dominance may be waning. With launches peaking in 2016, new fall flavors are emerging, driven by consumer desire for variety and a break from pumpkin spice fatigue.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.