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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Better-For-You Cocktails

The trend of better-for-you products extends to cocktails, with ingredients like kombucha, shrubs, and superfoods being incorporated. Kombucha cocktails are gaining popularity, with examples like the HG Mule and Kombucha Whiskey Sour.

Creating Effective Global Flavors at Flavorcon Day 2

Ilana Orlofsky’s presentation emphasized disruptive beverages, highlighting energy waters, tree waters, and protein-fortified waters.

From Lavender Lattes to Cold Brew Tea: Trendspotting in RTD Tea and Coffee

Imbibe notes rising demand for convenient, functional RTD coffee meeting consumer needs. Its adaptability allows for diverse flavors, dairy-free options, and functional additives.

Curcumin Spicing Up Food and Beverage

Turmeric's presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.

#Trendspotting: Consumers Prefer Sustainable Brands

The foodservice industry is reducing waste with several trends. Stores are selling cosmetically challenged fruits and vegetables, and companies are using leftover ingredients like coffee cherry skins and spent grains in new products.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.