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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Forecast 2019: Nine Ways to Be Trendy in 2019

In 2019, flavors tied to health, nature, adventure, and nostalgia are set to trend. Imbibe, a beverage developer based in Niles, Ill., notes the ongoing popularity of globally inspired flavors. Ethnic flavors have shown consistent annual growth.

Local companies finding niche with better-for-you beverages

Holly McHugh from Imbibe emphasized that while packaging is important, taste remains paramount for beverage success. She highlighted dynamic consumer preferences and significant trends like sustainability, sugar reduction, and functional benefits.

This Trend Has Mushroomed

Functional mushrooms have surged in popularity, appearing in beverages like coffee, smoothies, and teas due to their adaptogenic properties. Mushrooms such as chaga, reishi, and cordyceps offer benefits like stress relief, improved immunity, and cognitive enhancement.

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#Trendspotting: 2019 Trends

Functional beverages like Rebbl Elixirs and Superfood lattes are on the rise, offering health benefits with ingredients like turmeric and ashwagandha. Gut health drinks with prebiotics and probiotics gain traction.

Functional beverages will get even more personalized in 2019

Functional beverages are booming, offering solutions for diverse needs like immunity, focus, and skincare. Expect increased demand for benefits like sleep, energy, cognition, beauty, and gut health in 2020, with emerging trends catering to even more personalized health needs.