Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.
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SXSW Sweet Future Austin

Imbibe in Austin for SXSW – One Month Away

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.
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Coffee with an Added Boost

Protein-fortified options appeal to those prioritizing muscle health, while adaptogens like ashwagandha aid relaxation. CBD, despite legal ambiguity, emerges as a sought-after addition for its potential health benefits.
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#Trendspotting: Winter Fancy Food Show 2019

CBD-infused coffee from Cadence Cold Brew and plant-based options like Lifeway's dairy-free probiotic beverages cater to evolving consumer preferences.
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Balancing the Bar with the rise of Teetotalers

The landscape of non-alcoholic beverages is expanding with health-conscious options like spiked seltzer, low-cal wines, and ACV-based cocktails. Increasingly, consumers prioritize wellness, contributing to declines in alcohol sales.
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The tastes forecast to trend in 2019

Ethnic flavors have shown consistent annual growth of 20% from 2013 to 2017, indicating sustained consumer interest moving forward.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.