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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Imbibe for Food Processing Magazine R&D Team of the Year

You're familiar with Imbibe, right? We're up for Food Processing Magazine’s R&D Team of the Year 2019.

#Trendspotting: Expo West Recap Part II

At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.

Next-gen sports nutrition beverages

This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.

Toasting Drinks Creativity

Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

2019 Chewing on the Big Issues of the Food Industry at SXSW 2019

Discussions will cover the wine industry's adaptation to Millennial preferences with Andy Dratt from Imbibe, and even food production in dystopian scenarios.