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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Nootropics: The not so new beverage buzzword of 2019

The rise in Alzheimer's cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.

#Trendspotting: Philly

Philadelphia's Little Baby’s Ice Cream offers CBD-infused non-dairy chocolate treats. Mushroom & Company serves coffee with medicinal mushrooms at Reading Terminal Market. Kari’s Tea Bar presents elderberry hot shrub, a twist on traditional beverages.

Coffee and Tea Trends

The success of RTD coffee and tea is driven by natural sourcing, functional ingredients, and diverse flavors. Brands differentiate with dairy alternatives and functional add-ins. Clean label is crucial, posing technical challenges.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

The consumer is always right: Energy and sports beverage trends

Active consumers seek personalized sports beverages tailored for energy, muscle gain, focus, and recovery. Ingredients vary widely, appealing to diverse needs from bodybuilders to endurance athletes.

Imbibe Releases Trend Insights from Expo West

Imbibe reported key trends from Expo West: clean label dominance with natural ingredients; food as medicine focus on gut health, stress relief, beauty, and cognitive health; widespread CBD incorporation in beverages.