Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.
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#Trendspotting: Austin

We tasted our way through Austin on a trend walk. Here are some of the most innovative menu items we found on our journey.
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Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.
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SXSW Sweet Future Austin

Imbibe in Austin for SXSW – One Month Away

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.
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Coffee with an Added Boost

Protein-fortified options appeal to those prioritizing muscle health, while adaptogens like ashwagandha aid relaxation. CBD, despite legal ambiguity, emerges as a sought-after addition for its potential health benefits.
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#Trendspotting: Winter Fancy Food Show 2019

CBD-infused coffee from Cadence Cold Brew and plant-based options like Lifeway's dairy-free probiotic beverages cater to evolving consumer preferences.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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