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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Imbibe Releases 2019 Beverage Trend Predictions

Imbibe's top beverage trends for 2019 reflect a holistic approach to health and wellness, with products targeting mental, physical, and environmental well-being. Attributes like texture, clean labels, sugar reduction, and sustainability will also shape the market.

#Trendspotting: San Francisco

Fermented beverages like kombucha and shrubs are gaining popularity, with unique flavors like black currant and smoked pear. Trends also include cold brew tea, cheese tea, and innovative flavors like cardamom and guava.

Better-For-You Cocktails

The trend of better-for-you products extends to cocktails, with ingredients like kombucha, shrubs, and superfoods being incorporated. Kombucha cocktails are gaining popularity, with examples like the HG Mule and Kombucha Whiskey Sour.

Creating Effective Global Flavors at Flavorcon Day 2

Ilana Orlofsky’s presentation emphasized disruptive beverages, highlighting energy waters, tree waters, and protein-fortified waters.

From Lavender Lattes to Cold Brew Tea: Trendspotting in RTD Tea and Coffee

Imbibe notes rising demand for convenient, functional RTD coffee meeting consumer needs. Its adaptability allows for diverse flavors, dairy-free options, and functional additives.

Curcumin Spicing Up Food and Beverage

Turmeric's presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.