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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Join Imbibe and Chicago Section IFT for a breakfast event on October 16, focusing on sugar reduction strategies. Attendees can taste products featuring modern sweetener technologies and flavor modulation.

Make your product more premium by helping the environment

Sustainability drives consumer choices across various sectors, with financial incentives and environmental consciousness playing pivotal roles.

Say Hello to Our Newest Team Members!

Imbibe New Hires Introductions

Trendspotting CBD

CBD is becoming more popular in foodservice, showing up in coffee, cocktails, and even some food options. It's also being added to beverages like water, tea, coffee, juices, and sodas. Even candies and snacks are getting the CBD treatment.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.