Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

If you’re sweet on sugar reduction strategies, join Imbibe and Chicago Section IFT for breakfast from 8 AM to 10 AM on October 16. Learn about sugar reduction strategies from a cross-functional panel of beverage experts on developing reduced, low and no-sugar products at the benchtop level through commercialization. Panelists will answer questions relating to the costs associated with sugar reduction, challenges encountered when reformulating products that use less sugar, the impact of replacing or removing sugar on taste, and the limits of using certain sweeteners across markets. In addition to gaining a better understanding of the technical and regulatory aspects of sugar reduction, attendees will have an opportunity to taste and compare products that use modern sweetener and flavor modulating technologies.
 
Imbibe Panelist Include:
Liz Sisel, Ingredient Technologist
Guy Affolaby, Manager of Regulatory Affairs
Aparna Oak, Director of Flavor Innovation
Click here for more information and to sign up!
Keep Reading:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.