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Tag: low sugar

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Girl drinks functional hydration beverage on tennis court

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
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Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Consumers are increasingly turning to beverages for health and wellness benefits, with a focus on improved energy, mood, and performance. This trend creates both opportunity and confusion for beverage companies trying to innovate in this space.
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Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Join Imbibe and Chicago Section IFT for a breakfast event on October 16, focusing on sugar reduction strategies. Attendees can taste products featuring modern sweetener technologies and flavor modulation.
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