Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

The adage, “let thy food be thy medicine,” may be more than 2,000 years old, but the concept has been gradually impacting the beverage industry during the last decade. Health and wellness [...]

If you’re sweet on sugar reduction strategies, join Imbibe and Chicago Section IFT for breakfast from 8 AM to 10 AM on October 16. Learn about sugar reduction strategies from a [...]