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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

#SXSW Recap: Bonus Trendspotting in Austin

Initiatives like PeaceBox aim to enhance wellness by promoting mindfulness and work-life balance through mobile meditation services, responding to growing concerns over anxiety and disconnectedness.
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#Trendspotting: Expo West Recap Part I

At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.
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Grains, nuts power plant-based beverages

Pecan, quinoa, hazelnut, and flax are emerging as alternative milk sources, while 53% of U.S. consumers purchase plant-based milks. Sales of vegan alternatives increased 20% from 2016 to 2017, reflecting a broader trend of using grains and nuts.
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hops non alcoholic beverages

Props to Hops: A New Generation of Hops-laden Beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.
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2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.
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#Trendspotting: Austin

We tasted our way through Austin on a trend walk. Here are some of the most innovative menu items we found on our journey.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.