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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Eat with Your Eyes

Colorful beverages are attracting consumers' attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.

Imbibe Welcomes New Senior Director of Marketing & Business Development

Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.

Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual

Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.

Next-Gen Protein

Consumers want more grams of protein per serving, more options for protein sources, and protein on-the-go. The trend shows no signs of slowing down and the market is expected to reach $21.5 billion globally by 2025.

Bedtime Beverages

The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.