Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual

Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.

Next-Gen Protein

Consumers want more grams of protein per serving, more options for protein sources, and protein on-the-go. The trend shows no signs of slowing down and the market is expected to reach $21.5 billion globally by 2025.

Bedtime Beverages

The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.

Bars, Jerky, Yogurt and Beverages Top Portable Nutrition Trends

The health and wellness trend is driving demand for specialized diets like keto and Whole30. This leads to a rise in packaged foods with ingredients that cater to these specific needs, along with portability for busy lifestyles.

Beverage Acronyms You NTK (Need to Know)

Check out our glossary of common acronyms used in the food and beverage industry. These acronyms can be helpful for professionals in the industry to understand each other during meetings, conferences, and collaborations.