Sweetness with Less Sugar and Calories
Sales of beverages in the United States will expand to more than $160 billion in 2020, up from $150 billion during 2019, according to Packaged Facts, Rockville, Md. The market researcher forecasts sales may exceed $170 billion by 2024, and natural high-intensity sweeteners will fuel innovation and help contribute to growth…
Holly McHugh, marketing associate at Imbibe, Inc., Niles, Ill., said, “Brands have to decide the tactics they want to use to maintain the sweetness levels that consumers expect. There are many ways brands can achieve sweetness and market their approach to consumer.”
Read the full article in Food Business News.