TikTok-Inspired Innovation
TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade “cereal” (made from pastries), and copycat recipes (like homemade McDonald’s nuggets).
#Trendspotting: Not Your Average (Cup Of) Joe
Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.
Sweetness with Less Sugar and Calories
The US beverage market is expected to grow to over $170 billion by 2024 with natural sweeteners being a key factor. This is because consumers are demanding beverages that taste good but are also good for them.
Sugar Reduction, Strategies & Solutions for Beverages
This beverage development firm helps design healthy drinks with alternative sweeteners. They’ll discuss consumer trends and how to make sugar-free drinks taste good.
Local Food and Beverage Companies Develop and Donate Meal Replacement Mix in Partnership with Non-Profit ‘Bigger Table’
Two videos about donating drink mixes to local food pantry.
Imbibe collaborates with non-profit ‘Bigger Table’ on developing nutritious meal replacement beverage for local food banks and pantries
Imbibe partnered with Bigger Table to create nutritious meal replacement drinks for food insecure communities in Chicago. Over a quarter million packets were donated to food banks.
The Keto Craze
The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.
