Imbibe CCO Talks Beverage Formulation Challenges and Considerations at SupplySide West 2022
Of the 18,000 attendees at SupplySide West 2022, our team of Imbibers were a part of the trek to Las Vegas in November to connect with other professionals across the food and beverage industry. Imbibe Chief Commercial Officer, Andy Dratt, was a part of the educational side of the four-day show, with a presentation on formulating beverages and the challenges that may arise during specific processes or with varying active ingredients.
Andy took to the SupplySide Stage on Wednesday, November 2, to discuss the main pillars driving new product development and what that means for the products that you may be formulating now and in the near future. Paying close attention to packaging, format, and supply chain forecasts may make the difference between smooth sailing and bumping up against roadblocks throughout your project.
Below is a snapshot from the presentation but no worries if you missed it – check out a recording of the entire session on SupplySide Network 365.