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Category: In the Media

Insights

Take advantage of a growing market

Retailers can tap into the growing organic and all-natural beverage market by offering store brand products featuring innovative flavors, textures, and ingredients.

Drink Up

In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.

Growth of functional beverages increases use of cognitive health ingredients

When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein's brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.

Helping Brand Owners Go Organic

Imbibe offers organic flavors and ingredients to help beverage companies capitalize on the growing organic market. Organic certification allows them to clearly differentiate their products and meet consumer demand for natural, better-for-you options.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel.

Food Technologists Focus on Kombucha

IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT's.

Improve product launch with Imbibe’s new Technical Services Team

Imbibe launches a new Technical Services Team to tackle new beverage development challenges. This team will handle everything from finding new ingredients to ensuring regulatory compliance, all while working closely with product developers to streamline the process.

Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging

Hilton to Co-Present with Imbibe’s Andy Dratt at 2015 Best of Food and Beverage Packaging.

New Delivery System for Protein Packed Beverages

Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It's lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey's strong flavor.