Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Take advantage of a growing market

Retailers could capitalize on a strong organic and all-natural beverage market by offering store brand products with innovative flavors, textures, and ingredients.

Up until the 20th Century, agriculture and its byproducts were primarily “organic,” or free from synthetic pesticides and chemical fertilizers, in nature. During the 20th Century, however, a large supply of new chemical pesticides and fertilizers was presented to and accepted by farmers. Almost as soon as these chemicals were introduced, a small but vocal movement for organic farming began. Eventually, the term “organic” became regulated by the federal government to mean produce grown without the use of pesticides, synthetic fertilizers, sewage sludge or ionizing radiation. Regulations prohibit organically processed foods from containing artificial preservatives, colors, or flavors and require that their ingredients are organic. And no organic food can be grown or handled using genetically modified organisms.

Read more here.

Keep Reading:

Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap

Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.
READ MORE

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.