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Category: In the Media

Insights

5 emerging ingredient trends that will reshape the beverage industry in 2016

Beverage trends see soda declining and energy drinks, dairy alternatives, and ready-to-drink tea and coffee rising. Manufacturers draw inspiration from food trends like exotic spices and protein for innovative products.

Coffee flavors increase in functional, protein beverages

Coffes popularity endures, finding its way into various categories like RTD coffees, spirits, and beers. With the rising demand for better-for-you products, coffee is increasingly used in functional beverages.

The fundamentals of organic certification

US organic food and beverage sales reached $45 billion in 2015, with a 72% increase in under a decade. Accounting for 5% of total US food and beverage sales, the sector is projected to grow 3% annually through 2018.

Take advantage of a growing market

Retailers can tap into the growing organic and all-natural beverage market by offering store brand products featuring innovative flavors, textures, and ingredients.

Drink Up

In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.

Growth of functional beverages increases use of cognitive health ingredients

When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein's brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.

Helping Brand Owners Go Organic

Imbibe offers organic flavors and ingredients to help beverage companies capitalize on the growing organic market. Organic certification allows them to clearly differentiate their products and meet consumer demand for natural, better-for-you options.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel.

Food Technologists Focus on Kombucha

IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT's.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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