Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

The fundamentals of organic certification

Photo: Business Wire
Photo: Business Wire

Organic food and beverage sales surpassed $45bn in 2015, which represents a 72% increase in less than a decade. US organic food and beverages currently make up 5% of all food and beverage sales in the US and this category is expected to grow approximately 3% annually through 2018.

In the US, organic certification means that products were grown, produced, inspected, and certified to be in compliance with the organic standards of the National Organic Program (NOP), a programme of the US Department of Agriculture (USDA). Many consumers have a basic understanding of what organic means, but it carries practical implications to product developers and brand owners, especially compared to other characterisations of healthful products. I’m not a regulatory expert, but I hope that these explanations of the basic tenets of organic certification from both the technical and business perspectives help clarify this new standard of natural product positioning.

Read more

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
READ MORE

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.