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Category: In the Media

Insights

5 drivers contributing to growth in functional food and beverages

Coffes popularity endures, finding its way into various categories like RTD coffees, spirits, and beers. With the rising demand for better-for-you products, coffee is increasingly used in functional beverages.

Beverage brands look to capitalize on expanding definition of water

The functional and flavored water market has grown steadily for nearly a decade, projected to increase by 11.5% through 2019. With few regulations in the bottled water section of the Code of Federal Regulations, there's ample room for innovation.

4 ways to innovate like a startup — and succeed

Disruption, innovation, and creativity are hallmarks of food and beverage startups, challenging major manufacturers' dominance.

Flavor simplicity, functional ingredients & clean label: Imbibe on beverage trends

Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois based Imbibe (a full-service beverage development company).

Hops deliver on beverage flavor trends

Consumer interest in health, wellness, and natural products drives beverage innovation. Hops, traditionally used in beer, are now finding applications across various beverage categories.

Guidelines for Predicting the Next Major Functional Ingredient Trend

As functional foods and beverages gain popularity, anticipating the next trending ingredient is crucial. At the Research Chefs Association's Annual Conference, I discussed the Future of Functional Ingredients, sharing insights from my role as marketing director at Imbibe.

PET bottle or glass? Study compares nutritional changes in fortified, bottled beverages

French researchers studied changes in ascorbic acid, B-carotene, and A-tocopherols in fortified beverages bottled in PET and glass. After 97 days, significant changes were observed in both bottles, with one performing better.

Justin Cline to Speak on Formulating Protein Beverages

Imbibe's seminar at the Global Food Forums' Protein Trends and Technologies Seminar offers insights into formulating protein beverages. Justin Cline's presentation focuses on practical solutions to challenges, aiding brand owners and scientists.

Imbibe’s Executive Vice President Joins Anheuser-Busch and PepsiCo Executives at Beverage Forum

Imbibe’s Executive Vice President Joins Anheuser-Busch and PepsiCo Executives at Beverage Forum.

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