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Category: In the Media

Insights

What Manager of Flavor Innovation, Aparna Oak, is looking for at the World Beverage Innovation Awards 2016

Entrants in the 2016 World Beverage Innovation Awards should focus on health benefits and minimal processing, appealing to consumer values. Innovative flavor pairings and taste modulation technology enhance accessibility and mouthfeel.
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transparency simplicity beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
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World Beverage Innovation

World Beverage Innovation Awards 2016: what the judges are looking for – part one

There are six weeks left to enter the World Beverage Innovation Awards 2016, which will be presented at a special ceremony as part of BrauBeviale in November.
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What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is surging, with their presence in functional beverages on the rise. However, this delivery system poses challenges.
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5 functional ingredients to watch

Functional food ingredients like ashwagandha, coconut vinegar, maca, MCT oils, and purple corn are expected to gain market share, according to Imbibe marketing coordinator Ilana Orlofsky.
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Tracking Cutting Edge Beverage Trends

Engage a flavor or blending house like Imbibe Inc. early in the scale-up phase to reduce risks. Laura Klibanow, a company director, warns against late involvement, which can lead to wasted resources and the need for redirection.
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WFFC Announces 2016 Fall Seminar

The WFFC Fall Seminar on September 14, 2016, at Saddle Brook Marriott will explore "Today’s Consumer Taste and Their Influence on the F&F Industry."
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World Beverage Innovation Awards 2016

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016.
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Protein Beverage Development

Top 5 Tips for Developing Beverages Fortified with Protein

At an Imbibe seminar on protein beverage development, Senior Beverage Scientist Justin Cline addressed challenges and solutions in formulating with protein.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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