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Category: In the Media

Insights

Top influencers on the consumer experience in foodservice

In 2015, US foodservice spending surpassed grocery spending for the first time, driven by demand for value, functionality, and variety. Key influencers include health consciousness, hyper-customization, and storytelling, shaping consumer dining experiences.

Beverages combining prebiotics, probiotics

Consumers now expect beverages to offer functional benefits like antioxidants, probiotics, and electrolytes. With a rising interest in digestive health, products combining gut-friendly ingredients are gaining traction.

Why Pulses are the Next Big Thing in Beverage

When the United Nations declared 2016 the International Year of Pulses, many in the food and beverage industry, myself included, were unfamiliar with the term.

Develop Your Next Alcoholic Beverage

Flavored alcoholic beverages are on the rise, comprising 60% of the US beverage market as of 2015. Imbibe, renowned for beverage development, now enters this space.

5 drivers contributing to growth in functional food and beverages

Coffes popularity endures, finding its way into various categories like RTD coffees, spirits, and beers. With the rising demand for better-for-you products, coffee is increasingly used in functional beverages.

Beverage brands look to capitalize on expanding definition of water

The functional and flavored water market has grown steadily for nearly a decade, projected to increase by 11.5% through 2019. With few regulations in the bottled water section of the Code of Federal Regulations, there's ample room for innovation.

4 ways to innovate like a startup — and succeed

Disruption, innovation, and creativity are hallmarks of food and beverage startups, challenging major manufacturers' dominance.

Flavor simplicity, functional ingredients & clean label: Imbibe on beverage trends

Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois based Imbibe (a full-service beverage development company).

Hops deliver on beverage flavor trends

Consumer interest in health, wellness, and natural products drives beverage innovation. Hops, traditionally used in beer, are now finding applications across various beverage categories.