IFT 2016: Simplicity and transparency in beverage packaging are here to stay

transparency simplicity beverage packaging — Image courtesy of iStock

Andy Dratt, executive vice president of Imbibe, and Jeff Hilton, co-founder and CMO of BrandHive, sat down with BeverageDaily following their presentation at IFT in Chicago to talk more about the best practices in beverage packaging.

According to Dratt and Hilton, if there is one thing beverage manufacturers should take away, it’s that authenticity is the key to gaining consumer trust and conveying a transparent message through packaging is the first step.

Keep Reading:

A Food & Beverage Manufacturer’s Guide to Labeling a Product as “Healthy”

New "Healthy" Foods: Foods like avocados, nuts, seeds, and olive oil now qualify due to their nutritional benefits.

Guarana: A Natural Energy Boost for Your Next Formulation

Consumers consistently prioritize energy among the top two desired benefits in food and beverages, creating significant growth potential for guarana and other energy-boosting ingredients.

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).