IFT 2016: Simplicity and transparency in beverage packaging are here to stay

transparency simplicity beverage packaging — Image courtesy of iStock

Andy Dratt, executive vice president of Imbibe, and Jeff Hilton, co-founder and CMO of BrandHive, sat down with BeverageDaily following their presentation at IFT in Chicago to talk more about the best practices in beverage packaging.

According to Dratt and Hilton, if there is one thing beverage manufacturers should take away, it’s that authenticity is the key to gaining consumer trust and conveying a transparent message through packaging is the first step.

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.