Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tracking Cutting Edge Beverage Trends

prepared foods pic
Photo Credit: Shutterstock/Vassamon Anansukkasem

One way to reduce risk in the scale-up phase is to solicit the expertise of a flavor or blending house, such as Chicago-based Imbibe Inc. “Sooner is better than later,” according to Laura Klibanow, a company director. “I’ve encountered projects where our R&D team is brought in late in the game, and the brand owner has already spent a lot of time and resources going down a path of trying to develop a product that is not viable, and our team is asked to come in and re-direct.”

Klibanow notes that it’s “very common” for brands to hire a product development agency that “has limited-to-no experience in commercial scale-up and manufacturing, so what they create is a product that you might love, but is not commercially viable.” She admonishes, “This happens all the time.”

Read full story at Prepared Foods

Keep Reading:

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.
READ MORE

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.