Drink Up

Posted: March 3, 2016
In: In the Media

The hottest beverage trends for 2016

By Rieva Lesonsky

Beverages have gotten as trendy as food—the “hot” ones can drive consumers to your bar, restaurant or food store, and if you time it right you could become the “hot spot” in your city or town.

But there could be even more entrepreneurial opportunity in being a supplier and creating/manufacturing these new beverages.

So what should you know for 2016? In a guest post on Smart Blog on Food & Beverage, Ilana Orlofsky, the marketing coordinator at Imbibe, a company that develops beverages for top brands and retail chains, predicts “2016 will be all about drinking for health.” That means, she adds, “Consumers will be focused on transparency, the brand story and function from natural sources.”

Keep Reading:

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.