Drink Up

Posted: March 3, 2016
In: In the Media

The hottest beverage trends for 2016

By Rieva Lesonsky

Beverages have gotten as trendy as food—the “hot” ones can drive consumers to your bar, restaurant or food store, and if you time it right you could become the “hot spot” in your city or town.

But there could be even more entrepreneurial opportunity in being a supplier and creating/manufacturing these new beverages.

So what should you know for 2016? In a guest post on Smart Blog on Food & Beverage, Ilana Orlofsky, the marketing coordinator at Imbibe, a company that develops beverages for top brands and retail chains, predicts “2016 will be all about drinking for health.” That means, she adds, “Consumers will be focused on transparency, the brand story and function from natural sources.”

Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.

Drink Up

Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

#TrendSpotting: The Cloud Effect

Notice: Holiday Closure