#Trendspotting: Consumers Prefer Sustainable Brands
The foodservice industry is reducing waste with several trends. Stores are selling cosmetically challenged fruits and vegetables, and companies are using leftover ingredients like coffee cherry skins and spent grains in new products.
Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.
Imbibe’s Marketing Manager Presenting at Flavorcon

At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.
Sugar Reduction 101 at Imbibe/IFT Breakfast

Imbibe and IFT collaborated on Oct. 16, 2018, hosting a panel on sugar reduction in beverages. Attendees sampled a reduced-sugar sparkling coffee, noting its altered flavor profile, sparking discussion on the impact of sugar reduction on taste.
Come See Us at Booth #662 at CSIFT Supplier’s Night!

Chicago Section IFT Announcment
Video: Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Imbibe and Chicago Section IFT hosted a cross-functional panel with our Ingredient Technologist Liz Sisel, Director of Flavor Innovation Aparna Oak, and Regulatory Manager Guy Affobly. Watch this video to hear everything they had to say!
Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.
Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Join Imbibe and Chicago Section IFT for a breakfast event on October 16, focusing on sugar reduction strategies. Attendees can taste products featuring modern sweetener technologies and flavor modulation.
Make your product more premium by helping the environment

Sustainability drives consumer choices across various sectors, with financial incentives and environmental consciousness playing pivotal roles.
Say Hello to Our Newest Team Members!

Imbibe New Hires Introductions