Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting: Consumers Prefer Sustainable Brands

The foodservice industry is reducing waste with several trends. Stores are selling cosmetically challenged fruits and vegetables, and companies are using leftover ingredients like coffee cherry skins and spent grains in new products.

Imbibe’s Marketing Manager Presenting at Flavorcon

At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.

Sugar Reduction 101 at Imbibe/IFT Breakfast

Imbibe and IFT collaborated on Oct. 16, 2018, hosting a panel on sugar reduction in beverages. Attendees sampled a reduced-sugar sparkling coffee, noting its altered flavor profile, sparking discussion on the impact of sugar reduction on taste.

Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

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