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Sip on These 2019 Beverage Trend Predictions from Imbibe

Imbibe’s 2019 beverage trends highlight a yearning for nostalgic flavors like s’mores and birthday cake, offering comfort in stressful times. Seasonal favorites such as pumpkin spice and caramel apple remain popular as limited-time offerings.

Holistic Health & Wellness Beverages

In 2019, health-conscious consumers drove the rise of plant-based products, with a 62% growth in plant-based claims. Even meat-eaters embrace these options for perceived health benefits and sustainability.

Imbibe Releases 2019 Beverage Trend Predictions

Imbibe’s top beverage trends for 2019 reflect a holistic approach to health and wellness, with products targeting mental, physical, and environmental well-being. Attributes like texture, clean labels, sugar reduction, and sustainability will also shape the market.

#Trendspotting: San Francisco

Fermented beverages like kombucha and shrubs are gaining popularity, with unique flavors like black currant and smoked pear. Trends also include cold brew tea, cheese tea, and innovative flavors like cardamom and guava.

Better-For-You Cocktails

The trend of better-for-you products extends to cocktails, with ingredients like kombucha, shrubs, and superfoods being incorporated. Kombucha cocktails are gaining popularity, with examples like the HG Mule and Kombucha Whiskey Sour.

Curcumin Spicing Up Food and Beverage

Turmeric’s presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.

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