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Imbibe in Austin for SXSW – One Month Away

SXSW Sweet Future Austin

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.

Coffee with an Added Boost

Protein-fortified options appeal to those prioritizing muscle health, while adaptogens like ashwagandha aid relaxation. CBD, despite legal ambiguity, emerges as a sought-after addition for its potential health benefits.

Balancing the Bar with the rise of Teetotalers

The landscape of non-alcoholic beverages is expanding with health-conscious options like spiked seltzer, low-cal wines, and ACV-based cocktails. Increasingly, consumers prioritize wellness, contributing to declines in alcohol sales.

Forecast 2019: Nine Ways to Be Trendy in 2019

In 2019, flavors tied to health, nature, adventure, and nostalgia are set to trend. Imbibe, a beverage developer based in Niles, Ill., notes the ongoing popularity of globally inspired flavors. Ethnic flavors have shown consistent annual growth.

Local companies finding niche with better-for-you beverages

Holly McHugh from Imbibe emphasized that while packaging is important, taste remains paramount for beverage success. She highlighted dynamic consumer preferences and significant trends like sustainability, sugar reduction, and functional benefits.

This Trend Has Mushroomed

mushroom coffee

Functional mushrooms have surged in popularity, appearing in beverages like coffee, smoothies, and teas due to their adaptogenic properties. Mushrooms such as chaga, reishi, and cordyceps offer benefits like stress relief, improved immunity, and cognitive enhancement.

#Trendspotting: 2019 Trends

Functional beverages like Rebbl Elixirs and Superfood lattes are on the rise, offering health benefits with ingredients like turmeric and ashwagandha. Gut health drinks with prebiotics and probiotics gain traction.

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